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Create & Cultivate Dallas

  • Shop the Look Above: Sweater: Joie // Blouse: Pleione // Skinny Jeans: Ann Taylor // Suede Loafers: J Crew // Photos: Marisa from Pieced Together

I attended the Create & Cultivate conference this past weekend in Dallas, Texas with two of my friends from Washington D.C.: Marisa from Pieced Together and Ashlee from Cobalt Chronicles.  We had a blast at Create & Cultivate and exploring Dallas together!  Create & Cultivate is a conference and online platform for female entrepreneurs in the digital space.  The conference is held three times a year, nationwide and has been previously held in Brooklyn, Montauk, Los Angeles, Palm Springs and Portland.  It is a one-day program with workshops, mentor sessions and panels, as well as delicious cocktails, food, pop-up shops, photo booths, gift bags and more!

The Dallas Create & Cultivate conference was by far the largest conference they have held since launching in 2013.  There were over 400 – I heard even close to 500 – women attending (including speakers)!  The event was this past Saturday at Lofty Spaces and the weather in Dallas was perfect.  Registration started at 8am and breakfast was sponsored by Bebe.  The entire space was beautifully decorated by Rachel Ashwell of Shabby Chic. I want Rachel to decorate my entire home…aka my 1 bedroom condo.

We had a jam-packed 12-hour day on Saturday full of amazing, inspirational speakers with some of my favorite bloggers!  The morning was filled with several different sessions of panel discussions.  A few of my favorite panelists included Jenna Crandall and Lisa Allen from Lunchpails & Lipstick, Kendi Skeen of Kendi Everyday, Lauren Scruggs of Lo Lo Magazine and Halie Duff of Real Girl’s Kitchen.  The ladies discussed how they have managed to strategically grow their business while still maintaining their personal brand and defining their own voice.  Then we got to meet mentors in a small group of 10 to 15 other Create & Cultivate participants.  My two mentors were Devon Rachel and Kendi Skeen of Kendi Everyday.  I am obsessed with both Devon and Kendi!  They are such amazing, hardworking women living their dreams!

After lunch, one of my favorite panels was with three of my favorite bloggers: Julia Engel of Gal Meets GlamCamille Styles, Lauryn Evarts of The Skinny Confidential and Mary Seng of Happily Grey plus a kick ass boss lady: Sophia Rivka Rossi of Hello Giggles.  These women were even lovelier in person and had such inspirational stories about their brand and looking at their business goals short-terms vs. long-term.  Then we had the pleasure of listening to the founders of Soul Cycle, Elizabeth Culter and Julie Rice, who basically inspired me to get my butt in gear and start exercising more!  I’ve never taken a Soul Cycle class, but now I have to go, especially since I need to get into wedding shape!

After the Soul Cycle panel, our first keynote speaker was the one-and-only Emily Schuman of Cupcakes and Cashmere!  Emily spoke about her experiences with her blog, growing her brand, which now includes books and her own clothing line, being a new mommy and wife! Emily is just as cool as I dreamed she would be.  Last but not least, the final keynote speakers were Hilary Kerr and Katherine Power, the power-duo and owners of Clique Media.  Clique Media Group is an editorial lifestyle company that includes Who What WearMy Domaine and Byrdie.  The Who What Wear Target collection is currently online and in stores!  Definitely go check it out!  We had a sneak peek at Create & Cultivate and the clothes are amazing!

If you have a chance to attend a Create & Cultivate event, GO!  It was truly an inspiring weekend to be around so many amazing, motivated and talented women.  I hope one day I’ll be able to be a speaker at one of the Create & Cultivate conferences.  🙂  All of these amazing women started out somewhere and now are at the top of their game.

xx,
Lauren

 

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