Alternative Apparel

This past weekend my husband and I ran errands and did some Christmas shopping.  I still cannot believe Christmas is in 1 week!  On the weekends I live in comfy clothes.  Since the weather in Atlanta is constantly changing, layering is very important.  My new favorite sweatshirt is from Alternative Apparel.

Alternative Apparel Grand Opening

Alternative Apparel is an eco-friendly company that uses the finest fabrics for softness and durability. The company focuses on every day basics including sweatshirts and sweatpants for both men and women.  The Alternative Apparel sweatshirt I got is made of super-soft Eco-Fleece.  So I can stay warm in style. I love the off-the-shoulder neckline and star pattern!

Alternative Apparel has been historically an e-commerce site.  But they recently opened their first retail space (a 700 square foot pop-up store) in Ponce City Market.  Alternative Apparel supports local designers.  Local Atlanta brands in the Ponce City Market store include: Melting Sun, Neva Opet, Little Barn Apothecary, Joshua + Brad, Ink & Alloy, Charlotte Smith Studios, and Be Good.

Support Local Designers

Check out the Alternative Apparel store at Ponce City Market and let me know what you think!  I literally have been wearing my Alternative Apparel sweatshirt on repeat this past weekend.  I wore it Friday night to my white Elephant holiday gift exchange with my girlfriends, wore it out Saturday during the day running errands/Christmas shopping with my husband and I finally washed it on Sunday (laundry day).

Holiday Gift Ideas

Alternative Apparel’s basics would be great holiday gifts.  Here are Alternative Apparel’s gift guides for under $25, under $50 and $100 (for both men and women):

Now that I know how amazing and warm Alternative Apparel’s fleece is (while still looking stylish) – I’m probably going to get the fleece jogger pants next.  I’m always cold and I’d wear those sweatpants all the time, especially just lounging around on the weekends. Hope everyone had a great weekend and is getting their holiday shopping done!



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